Winning Customers
How did Paul lead his teams to consistently sell out billion-dollar NFL stadiums with 70,000 fans in historically losing markets? Or transform an NBA team’s revenue performance from 28th to 2nd in the league – despite being labeled by ESPN as “the worst brand in sports”?
The answer lies in a powerful, scalable belief system that can be applied to any sales or service environment: Every seat has a story.
This shift from blanket ‘catch all’ campaigns to a dynamic customer-to-customer approach driven by customization, care, and championship service, led to sold-out stadiums and record-breaking revenue, that didn’t hinge on wins or losses.
In the sports industry, every seat and fan had a story. In your case, every client has a story. The question is: “Will you get to know it?”
Achieving customer success doesn’t depend on perfect market conditions – it depends on consistently making each customer feel valued and seen.
This keynote is HOW to do it, one story at a time.
Actionable Outcomes
- Learn a playbook to transform a customer into a raving fan
- Discover four key traits that build trust in the short game and long game
- Use a listening strategy that elevates clients, encouraging them to invest deeply in the relationship
- Explore synergies between sales and service teams that unlock future growth potential
- Know the exact questions to ask when it matters most, so touchpoints turn into transformation points
- AUDIENCE TAKEAWAY: 52-Week Action Plan to WIN MONDAYTM
Ideal Audience
- Tailored for all customer-facing or influencing roles, including sales, sales enablement/ops, service, customer experience, and marketing/strategy
- The focus will vary depending on the audience – whether it's about driving customer acquisition (sales), enhancing customer satisfaction (service/experience), or developing strategies to attract more customers (marketing/strategy)
For Meeting Professionals
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