

Culture can only scale when EVERY person in it takes full ownership, accountability, pride, and a commitment to daily excellence.
That’s the spirit of a championship culture (when done right) – and can be your ultimate competitive advantage.
This keynote is inspired by Paul’s 15 years as a culture-building practitioner in the NFL and NBA – including multiple national awards for his work as Founder of the San Fracisco 49ers Talent Academy and Leadership University. Through extensive testing in his WIN MONDAY™ habit lab, he has identified what defines and creates the world’s most remarkable cultures.
The biggest needle-moving insights are revealed in Scaling Championship Culture, centered around a foundational battle cry to WIN MONDAY™.
This is not your average ‘top down’ approach to culture – rather, the program introduces a framework that empowers every individual and team to take ownership of their local culture while ensuring they feel recognized for their talent and contributions.
As a result, every team member performs to their highest standard and delivers the championship results required to WIN.



Paul’s 52-week playbook (set to publicly launch in 2027) is available exclusively to keynote and workshop partners in 2026.
Every audience member will receive a free digital copy post-event to create 365 ROI for the 52 Mondays to come.

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